From 15 to 17 December 2025, the Riyadh Front Exhibition & Conference Center (RFECC) will become the epicenter of the region’s hospitality supply chain as it welcomes Host Arabia, an international platform for professional hospitality equipment, technology, and services, held alongside Saudi HORECA, the Kingdom’s flagship trade fair for food, ingredients, and semi-finished goods.

Modelled on the globally recognized format of HostMilano, Host Arabia serves the full spectrum of professional hospitality environments, from high-capacity kitchens to boutique cafés, through a focused showcase of manufacturers in foodservice systems, beverage and coffee machines, refrigeration, bakery and pastry equipment, furnishings, and tableware. Attendees can explore fully integrated solutions aligned with the demands of a fast-scaling market, with particular emphasis on innovation, design, and operational efficiency.

Co-located with Saudi HORECA, the dual-event structure offers an unparalleled view across the entire supply chain. While Host Arabia provides access to infrastructure, systems, and technologies, Saudi HORECA presents the consumables that define menus and guest experiences. Together, the events form a comprehensive business environment tailored to suppliers and buyers across the Gulf and beyond.

Strategic Joint Venture

Host Arabia is co-organized by Fiera Milano, organizer of HostMilano and one of Europe’s leading trade fair operators, and Semark, a key player in the Kingdom’s events sector and organizer of Saudi HORECA. Backed by the Al Rajhi Group, Semark brings extensive regional knowledge and a well-established buyer network, while Fiera Milano contributes its global expertise in curating and internationalizing high-value B2B platforms.

“This project marks the beginning of a new growth phase for the Group, focused on global expansion and enhancing our portfolio in high-potential markets, as outlined in our 2024-2027 Strategic Plan.” said Francesco Conci, CEO and General Manager of Fiera Milano. “We aim to further establish ourselves as an incubator of innovation and a hub for business growth, extending the reach of our exhibitions to the world’s leading economic arenas.”

“This partnership with Fiera Milano is poised to elevate the hospitality exhibition standard in Saudi Arabia, setting the stage for the largest hospitality gathering in the Kingdom and uniting the most influential players from around the world to explore opportunities and showcase the latest industry trends.” said Jad Taktak, CEO of Semark.

With a tailored positioning and strong focus on ROI, the event delivers curated access to key buyers, importers, and decision-makers from across the GCC.

Sector Growth and Market Dynamics

Saudi Arabia’s hospitality sector continues to expand at a historic pace.

• Total market value expected to rise from $48.6 billion in 2024 to over $109 billion by 2033, CAGR 9.5% (IMARC Group, 2024).
• Hotel sector projected to reach $27.3 billion by 2033, up from $15.4 billion in 2024 (Research and Markets, 2024).
• More than 362,000 hotel rooms planned by 2030, part of a $110 billion investment under Vision 2030 (Saudi Vision 2030 Official Plan, 2023).
• Tourist arrivals surged 58% in 2023, with 2030 targets now set at 150 million (Saudi Ministry of Tourism, 2024)

These indicators underscore a robust pipeline of demand for next-generation hospitality tools, design solutions, and service models-demand Host Arabia is positioned to serve.

Exhibitor Information

For companies seeking strategic visibility and qualified engagement within the region’s most active growth market:

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• Ready to secure your spot? Simply complete the official exhibitor inquiry