{"id":21364,"date":"2025-07-02T07:43:41","date_gmt":"2025-07-02T07:43:41","guid":{"rendered":"https:\/\/hostarabia.com.sa\/?p=21364"},"modified":"2025-07-03T04:34:51","modified_gmt":"2025-07-03T04:34:51","slug":"riyadh-to-host-premier-hospitality-business-platform-this-december-host-arabia-and-saudi-horeca-align-to-deliver-a-complete-industry-ecosystem","status":"publish","type":"post","link":"https:\/\/hostarabia.com.sa\/en\/riyadh-to-host-premier-hospitality-business-platform-this-december-host-arabia-and-saudi-horeca-align-to-deliver-a-complete-industry-ecosystem\/","title":{"rendered":"Riyadh to Host Premier Hospitality Business Platform this December Host Arabia and Saudi HORECA Align to Deliver a Complete Industry Ecosystem"},"content":{"rendered":"

From 15 to 17 December 2025, the Riyadh Front Exhibition & Conference Center (RFECC) will become the epicenter of the region\u2019s hospitality supply chain as it welcomes Host Arabia<\/strong>, an international platform for professional hospitality equipment, technology, and services, held alongside Saudi HORECA, the Kingdom\u2019s flagship trade fair for food, ingredients, and semi-finished goods.<\/p>\n

Modelled on the globally recognized format of HostMilano, Host Arabia serves the full spectrum of professional hospitality environments, from high-capacity kitchens to boutique caf\u00e9s, through a focused showcase of manufacturers in foodservice systems, beverage <\/strong>and coffee machines, refrigeration, bakery <\/strong>and pastry equipment, furnishings, <\/strong>and tableware<\/strong>. Attendees can explore fully integrated solutions aligned with the demands of a fast-scaling market, with particular emphasis on innovation, design, and operational efficiency.<\/p>\n

Co-located with Saudi HORECA<\/strong>, the dual-event structure offers an unparalleled view across the entire supply chain. While Host Arabia provides access to infrastructure, systems, and technologies, Saudi HORECA presents the consumables that define menus and guest experiences. Together, the events form a comprehensive business environment tailored to suppliers and buyers across the Gulf and beyond.<\/p>\n

Strategic Joint Venture<\/strong><\/p>\n

Host Arabia is co-organized by Fiera Milano<\/strong>, organizer of HostMilano and one of Europe\u2019s leading trade fair operators, and Semark<\/strong>, a key player in the Kingdom\u2019s events sector and organizer of Saudi HORECA. Backed by the Al Rajhi Group, Semark brings extensive regional knowledge and a well-established buyer network, while Fiera Milano contributes its global expertise in curating and internationalizing high-value B2B platforms.<\/p>\n

\u201cThis project marks the beginning of a new growth phase for the Group, focused on global expansion and enhancing our portfolio in high-potential markets, as outlined in our 2024-2027 Strategic Plan.<\/em>\u201d said Francesco Conci, CEO and General Manager of Fiera Milano<\/strong>. \u201cWe aim to further establish ourselves as an incubator of innovation and a hub for business growth, extending the reach of our exhibitions to the world\u2019s leading economic arenas.<\/em>\u201d<\/p>\n

\u201cThis partnership with Fiera Milano is poised to elevate the hospitality exhibition standard in Saudi Arabia, setting the stage for the largest hospitality gathering in the Kingdom and uniting the most influential players from around the world to explore opportunities and showcase the latest industry trends.<\/em>\u201d said Jad Taktak, CEO of Semark.<\/strong><\/p>\n

With a tailored positioning and strong focus on ROI, the event delivers curated access to key buyers, importers, and decision-makers from across the GCC.<\/p>\n

Sector Growth and Market Dynamics<\/strong><\/p>\n

Saudi Arabia’s hospitality sector continues to expand at a historic pace.<\/p>\n